Jollibee Philippines | Success Story of Jollibee in the Philippines

Success Story of Jollibee in the Philippines | Jollibee Philippines - Best Filipino Fast Food

Jollibee Philippines - Best Filipino Fast Food

Learn all about Jollibee in the Philippines!

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Success Story of Jollibee in the Philippines

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In the Philippines, the term fast food is pretty much synonymous with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong. The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China. In 1975, Tony began his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon City.

Despite his success with the ice cream parlors, Tony didn’t stop there. He looked around the world and saw the kind of success chains like McDonalds were having. Instead of opening a franchise for an existing fast food chain like Burger King or Wendy’s, he decided to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978.

Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people. Instead of trying to learn everything from scratch, Tony traveled to the United States to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these tried and true business practices back in the Phlippines, Tony’s hard work began to pay off when his business began to rapidly expand. The division of Jollibee Philippines really tries to serve the specific needs of the Filipino people and its culture by focusing its product development as well as its marketing and advertsing to target the unique and traditional Filipino family.

Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the world. This was solified in 2004 when Tony was voted the Entrepreneur of the Year by Ernst & Young. The chairman of Ernst and Young, James S. Turley said, “These awards are about celebrating global entrepreneurship and the desire to continually innovate and expand. Tony’s story is a truly inspirational one, on both these counts. We are delighted he has been selected to receive this year’s award.”

 

Interested in more? Read about the History of Jollibee in the Philippines.

Don’t forget to check out more at Jollibee Philippines.

Tags: advertising · corporation · history

4 responses so far ↓

  • 1 Food at Jollibee in the Philippines - Part 3: Breakfast and Desserts | Jollibee Philippines - Best Filipino Fast Food // Jan 4, 2008 at 3:42 am

    […] Ever wonder about the Success Story of Jollibee in the Philippines? […]

  • 2 Millionaire Acts // Jan 13, 2009 at 8:35 pm

    Jollibee has been a constant business that I truly admire and wish to franchise in the future although the franchise fee is very expensive as of now as the company grew to be the best food chain company here in Philippines.

  • 3 Fred Dellosa // Nov 10, 2009 at 7:48 pm

    we are involve in the recycling business , if your good company has any kind of scrap materials that you wish to dispose of , please contact us and we will be willing to buy from you

  • 4 jocelyn alcalde // Feb 26, 2010 at 5:14 am

    i really love jollibee, ive been working here for so long kaya nga kahit marami nang fastfood eh wala akong ibang gustong applayan kondi d2.. so gudluck kasi panalo kay bee happy

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